Location: Hybrid, with onsite visits to The Deerstone 4-6 times per month
Contract: Full-time or part-time, depending on experience

About The Deerstone

Nestled in the heart of Wicklow, The Deerstone is a place where nature, design, and wellbeing come together. In our first year, we have welcomed guests from near and far to our immersive retreats and experiences, each designed to help people reconnect with themselves, with nature, and with what truly matters.

We are now entering an exciting new chapter of growth and are looking for a commercially minded Marketing Manager to join our team and help us share The Deerstone story with a wider audience.

About the Role

The Marketing Specialist will play a key role in building brand awareness, driving bookings, and shaping how The Deerstone is experienced both online and offline. This is a dynamic and creative role suited to someone who enjoys combining strategy and storytelling.

The right person will have a strong commercial sensibility, experience in hospitality or wellness marketing, and an ability to create and communicate a clear brand story across multiple channels.

We are open to applications from people at different stages in their careers. The scope of the role will be shaped around the skills and experience of the successful candidate.

Key Responsibilities

• Develop and implement marketing strategies that grow brand visibility and drive retreat, self-catering, and corporate bookings.

• Drive a B2B corporate outreach and sales strategy alongside the B2C marketing activity.

• Manage digital channels including website, social media, and email marketing with consistency in tone, design, and message.

• Plan and promote retreats, workshops, and special events in collaboration with the onsite team.

• Create and coordinate engaging content including photography, video, copywriting, and brand storytelling.

• Develop and deliver brand communications tailored to different audience segments, ensuring that messaging resonates with both new and returning guests.

• Manage paid and organic campaigns to attract new audiences and build loyalty among existing ones.

• Track and report on marketing performance using data to guide future planning.

• Support partnership outreach and brand collaborations that align with The Deerstone ethos.

• Contribute to the ongoing development of brand identity and communications strategy.
  

About You

• Experience in marketing, ideally within the hospitality, wellness, or lifestyle sector.

• Strong brand communications experience with the ability to tailor messaging to different audiences and channels.

• Excellent written and visual storytelling skills.

• Confident managing multiple marketing platforms and tools including social, email, and paid media.

• Commercially minded with a balance of creativity and strategic thinking.

• Sales or business development experience would be an advantage.

• Self-motivated, collaborative, and comfortable working remotely.

• Passionate about nature, design, wellbeing, and creating meaningful guest experiences.
  

The Offer

• Flexible working arrangement with remote working and regular onsite collaboration.

• Opportunity to be part of a growing brand at an exciting stage of development.

• A creative and supportive working environment where your ideas and input will make a real impact.

• Competitive package based on experience and agreed role scope.
  

How to Apply

Please send your CV and a short note on why this role resonates with you to – kirsty@thedeerstone.ie.